NatWest - The Secret Cricketer with Michael Vaughan

 

NatWest wanted to raise awareness of their support for grassroots cricket and encourage more people to get behind their community clubs. We introduced the world to Gary Watson, a local cricketer who wasn’t quite what he seemed. 

 

This campaign was followed up with a nationwide competition to find Britain’s Biggest Little Cricket Club.

 

Awards:  Campaign Big Awards Silver | British Arrows Finalist  | Eurobest Shortlisted

Case Study

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The Film