The Sun 4.0

 

For 40th Anniversary of The Sun, we made a pair of tongue in cheek films that mimicked Appleā€™s current iPhone ads, holding up the paper as the greatest handheld device of the last 40 years. Originally made for online only, the first film ended up causing a stir when it was shown during an ad break in the X Factor final.

 

Awards:  D&AD | One Show Merit | NMA (New Media Age)