The Sun 4.0

 

For 40th Anniversary of The Sun, we made a pair of tongue in cheek films that mimicked Apple’s current iPhone ads, holding up the paper as the greatest handheld device of the last 40 years. Originally made for online only, the first film ended up causing a stir when it was shown during an ad break in the X Factor final.

 

Awards:  D&AD | One Show Merit | NMA (New Media Age)